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If you're children are young and have a hard time keeping track of how many days there are left to go before the "big day", go to a party store a week before the birthday and get 7 balloons. Let the young child pop one balloon each day. Get 6 balloons all the same and make the 7th a special color or decoration. When all that's left is the special balloon, it's the birthday!
*For the older kids that can count with no problems, consider adding a balloon each day to build up to the big birthday. You can get a special helium balloon from the local party store for the birthday morning surprise!