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A party shop can have a huge impact on the success of your costume party. Good accessories can take an average costume and turn it into something really special. Find a party shop or costume shop with wigs, beards, and moustaches, for example, and you can completely change the appearance of your face. A hat can also have a huge impact on the success of a costume. If you're going for a certain period look, make sure the accessories are also in period.
*If you're stuck for ideas, just a walk through a party site's web site can give you lots of ideas if you're stuck.